Brand Focus: Danielle Romeril

Now that London Fashion Week is over and things have calmed down slightly I'm more than happy to return to my month of profiling young Brit based designers for my 'Great British September' mission.

One such designer I met whilst at LFW itself was London/Dublin based Irish designer Danielle Romeril who was launching her debut collection for S/S 13 at Somerset House.

My eye was immediately drawn to Danielle's collection, which was inspired photographer John Thomson’s ‘China Series’ (1868-1872) - the first known photographs that documented the people and landscape of China for the Western world.

Regency convex mirrors and sliding square puzzles also provided endless ideas - ending on an ornate note, perfectly in step with fashion's new addiction to all things decorative.


Laser cut metallic leather, silver silk lamé, satin and Swarovski crystal pearls are just some of the materials and embellishments that have been carefully selected by Danielle whilst geometric digital prints are highly covetable, but instantly wearable.

My favourite pieces though had to be the lazer cut leathers below in an opalescent-metallic blue - I'm getting a touch of Proenza Schouler A/W 12 how about you? - and a nice contrast to the more fluid dresses available.




Biography: Danielle first studied fashion design at the Limerick School of Art and Design before taking up design position at Amanda Wakeley. A masters degree at the Royal College or Art followed and a further work experience, this time at Alberta Ferretti’s studio in Italy. She described her clothes as "an exploration of fabric combinations and decorative possibilities."

To check out Danielle Romeril's website just go here.

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