Achingly cool Opening Ceremony has opened its new London store at 35 King Street in Covent Garden.
Following the successful pop up shop location at 31-32 King Street that coincided with the Olympics, the new larger space has been designed to encompass the full range of Opening Ceremony's fashion and lifestyle offerings.
The latest retail venture opens as company celebrates 10-year anniversary and houses their own ready-to-wear and accessories for women, men and children as well as a special country focus on South Korea, with many exclusives to Opening Ceremony.
Collaborations with Chloë Sevigny, Gitman Brothers, Hickey Freeman, Jack Greer, Keds, Timberland, Tucker Blair and Yestadt Millinery will be carried in the store as well.
UK designers featured in store include Christopher Shannon, Hundley Swim, James Long, Komakino, KTZ, Lou Dalton, Maarten van der Horst, Marques ' Almeida, and Piers Atkinson. Meanwhile, international designers on offer include Body Editions, Carven, Kenzo, Proenza Schouler, Repetto and Versace Versus to name but a few.
British industrial designer and artist Faye Toogood has created the “Tinker” installation exclusively for the store whilst another highlight is a Claire de Rouen book shop-in-shop, which features a handpicked a selection of rare first editions and inspiring books.
Biograpgy: Opening Ceremony was founded in 2002 by Carol Lim and Humberto Leon with the goal of bringing their love of travel and fashion to a concept boutique. The company has grown to encompass stores in New York, LA and Tokyo. You can also check out the website and blog here.